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“Continuing to expand Pluto TV as the world-leading free ad-supported streaming TV service is a critical element of our streaming strategy, and we are delighted to partner with NENT Group to create this new and expanded version of Pluto TV,” said Raffaele Annecchino, president and CEO of VCNI. Jollet pointed out “Pluto TV now has become a $1 billion-a-year business globally this year. “This is a game changer model that can redefine the free streaming business: we see great opportunities to expand the model in other markets,” said Olivier Jollet, managing director of Pluto TV International. The deal with NENT Group will mark a milestone for Pluto TV as it will bring together an AVOD service as Viafree with Pluto TV’s free TV service. The company launched in Italy last month with 40 thematic channels spanning multiple genres. NENT Group is one of the 300 content partners that Pluto TV has across the world, along with the BBC, Mediawan, All3Media, Banijay, Fremantle, and Lionsgate. Pluto TV now ranks as the first free ad-supported streaming TV (FAST) service in Europe with more than 500 channels. Headquartered in L.A., Pluto TV has been growing its international footprint and is now established across three continents and 26 countries, including the US, Latin America, and Europe, with a global audience of over 54 million monthly active users. The new service will feature curated channels and on-demand programming showcasing international and local content, including “Paradise,” “Luxury Trap” and “Familien fra Bryggen,” on top of top-rated global content from ViacomCBS’ library, such as “The Hills,” “Awkward,” “MTV Unplugged” and “Catfish.” The offer will be completed by content from thematic channels like Pluto TV Movie, Pluto TV Crime, Pluto TV History, and Pluto TV Comedy, among others. NENT Group will serve as the platform’s leading advertising sales partner.
Under the partnership, NENT’s standalone AVOD service, Viafree, will be integrated into Pluto TV. ViacomCBS Networks International, a division of ViacomCBS, has joined forces with Scandinavia’s leading streaming company NENT Group to launch a new Pluto TV service across Sweden, Denmark and Norway in 2022.
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